The market share of conventional smartphones is bigger than the share of iPhone. No matter how hard Apple tries fast-paced development of Google’s Android is going on and competitors like other smartphone brands like Palm Pre, Windows Mobile, and others are here to fight for their market share. Currently we should be thinking in a different way – in terms of touch applications not just iPhone apps. By using the PhoneGap framework you can the both worlds. This unique framework not only gives the possibility to package your web-application as a native app for the iPhone but also for Android or Blackberry. Such basic APIs as accelerometer, geolocation and vibrator might also be used.

Bad for Apple it has refused to build in the PhoneGap framework into the applications due to some compatibility problems. Apple seems to have decided not to judge apps for the way in which they were built without looking at each and every application individually!

Where are we heading to?

I sincerely hope that Apple will become more open with the way they handle their locked software and handle their increasing mobile application temporary monopoly and more open standards would urge them to rethink their strategy. You all remember the Microsoft case and how their monopoly case was handled in courts. So it might be the case that Apple could encounter the similar issues as Microsoft did over the past decade. I hope that Apple will become more open.

I think that iPhone is really a great phone and Apple has really a lot for the progress of the whole cellphone market. I hope they take responsibility and let people compete on equal terms and have the confidence needed to not lock people into their platform. And to all businesses and individuals that concentrating too much on the iPhone keep in mind that there are more platforms and that an investment in an iPhone application is still a relatively narrow investment. Pay attention to creating platform independent applications working with lots of mobile phones not just iPhone. I believe the future is not locked into different corporate domains like Windows or Apple’s iOS. The future is in the cloud computing and the web.

We should also remember that we are currently setting the bar for how to mix computer and cell phone to work. Computers of today, even Apple’s computers are very open platforms on which we can do everything we want to. In the mobile market this should be not much that different. We consumers must make mobile software companies to offer is open platforms so that we could download the applications we want. Apple’s AppStore is very good. But having many alternatives to it would be great as well. Something that owners of Apple iPhone 4 should know is that having the best case for iphone 4 is the way to protect your mobile from scratches and damage. Sure some personalized cases for iphone 4 will make your mobile phone look very unique.

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